Hip Hop Mogul: Defining interdisciplinary applied Hip Hop Entrepreneurial Scholarship in engineering, humanities, business, education, and information technology

Is there a difference between Jay Z and Warren Buffet? Or Sean Combs and Donald Trump?  Each of these individuals have something in common. They are industrialists. However, in Hip Hop, authenticity often dictates if you are going to be a purveyor of cool. Dr. Dre, Jay Z, Missy Elliot, and now, Lee Daniels, the creator of the hit TV show "Empire" all have been able to leverage the cool factor of Hip Hop Culture to amass fame and fortune within the context of mogulism.

Over the last 30 years, we've watched this phenomenon repeat itself over and over again with huge

success.  Now it's time to study how these individuals and others made it happen. Hence, the idea for this course. Now, as we discussed in class, in order to build Hip Hop scholarship, there must be an identifiable audience that would find value in course offerings that examine the business practices of pop culture figures.  I would like to know:

1. How would you market a course like this?
2. Who would be your target audience?
3. What social media tools would you use to promote or market the course?
   
4. Since its a lecture/applied learning course, what should be the course size in order to maximize impact?
5. When should it be offered?
6. What other course offering should be developed and offered within the context of Hip Hop and entrepreneurship?
7. What am I missing?

What is your role in defining what "The Internet of Things" can be?

Dan Kaufman/ATAP/GOOGLE

Dan Kaufman, Deputy Director of ATAP at Google gave us insight on thinking outside of the box and how "disruption" is a corner stone in mobility technology.  As I arrived at home after Dan's talk, a Google landrover was driving through my neighborhood collecting data for streetscapes in Google Earth and Maps.  It was exciting to see this car with a camera or sensors on top collecting data that we use to get around and see our life and others from around the world at the touch of a button.
But what does that mean in the larger scheme of things?  Does the global positioning of your home allow others from around the world to define who they think you are? Does it reinforce the status quo or reaffirm stereotypes?  Does it make humanity more skeptical or even humane?

Dr. Dre

How do we maintain humanity in technology. Dan talked about the smartphone not even being a phone with the computing power it poses. It could be used and is used as a threat to national security, even home security. The computer in our pockets have become the center point or "hub" of our life.  How will engineers keep advanced technologies humane? For example, how will bio engineering connect with info technology (the cloud) that integrates various nanotechnologies and machines such as automobiles to save lives? What will the user experience be? Who defines the authenticity of the user experience? Is"The Internet of Things" culturally based? Will it be? Who will define the culture?

In posing these questions, I think about Dr. Dre.

1. Did he have a vision beyond music?  What was it?
2. Was he thinking about disruption in his production style?  Did he have vision for products or improving them when he was a young street Dj?
3. What will "The Internet of Things" be for BEATS or the next tech start up that disrupts how smartphones are used in entertainment, medicine, and mobility? 

Check out
http://www.wired.com/insights/2014/11/the-internet-of-things-bigger/

Hip Hop America: How did Engineering and Technology first impact your life?

As a young man Dr. Dre demonstrated his love for technology in the form of DJing.  By learning how to control two turntables and a microphone, Dr. Dre became a celebrated music producer. In the last post I wanted to learn about your first Hip Hop experience. Now I want you to reflect back to your most memorable experiences and how engineering and technology played a role. 

Hip Hop America: Cultural Awareness

Culture is a key component of Hip Hop.  The regulatory practices of the elements i.e., Djing, Rapping, Breaking, Graffiti Art, and Knowledge demonstrate the cementing of popular activities that became cultural practices.

How did you learn about them, and what would you consider your first Hip Hop cultural experience?

Now What?

Tim Cook/Apple

When Tim Cook became CEO of Apple, he began the process of implementing a cultural shift with a leadership style that was far different than Jobs. Tim Cook talks about the humane side of technology and how technology can be used to enhance and improve humanity. He doesn't believe that Apple needs to be the first at making great products. He believes that Apple needs to make great products that make people's lives better. Cook connects engineering and humanities.

Sean Rab/Tinder

Sean Rab, an eager technologist, recognized the phenomenon behind Selfies and figured out how to make them relevant with the app, Tinder, in the on-line dating/match making world. Dating Site Reviews reports that on-line dating services in America will grow into a $2.7 billion dollar industry by 2019. Rab connected engineering and humanities.

Eyal Phrat/MedCPU

Dr. Eyal Ephrat, an obstetrician and technologist, co-founded MedCPU in effort to not only reduce the cost of medical services, but to also improve the safety of patients. Dr. Ephrat connects science with humanities.

Mitchell and Martin/Techturized

Candice Mitchell and Chanel Martin recognized a need in the field of hair care products for African American women and utilized their geek skills in computer science and chemical engineering to form the tech start up, Techturized. Smart move for an industry reportedly generating $10 billion dollars in 2013. Mitchell and Martin connect engineering, science, and humanities.

Questions

Has this class provoked you to contextualize engineering from a humanities perspective? In what ways, if any, do you think this course will influence your contributions to the field of engineering or to your selected profession?

Things to Remember

1. Uncover your passion and purpose.
2. Discover what is hot in your field of interest and consider how to improve it.
3. Identify solutions to make stronger societies.
4. Be spirited and have fun doing your work.

Opportunity is knockin': What is your algorithm?

A Wondering Dr. Dre

In our first few classes, it was important to investigate your impressions and knowledge on the origins of Hip Hop Culture. The idea was to demonstrate that there is a long narrative of genius that flows in urban communities. Dr. Dre is a contemporary, living reflection of that identity. Through your blogging experiences and project work, I would now like you to synthesize your perspective on the intersection of culture and engineering.

A Questioning Dr. Dre

What are the possibilities when cultural genius is nurtured throughout a developing student's academic experience in elementary and secondary school? What would that look like in school? When should it begin? What was your STEM experience in school?  Did you attend a public or private school? Did the experience inspire as well as prepare you pursue a career in engineering? What made the difference? How would you define this intersection of culture and engineering? How do we bridge culture that is developed and made popular in urban communities with STEM that is nurtured and developed in suburban communities? How would you develop Urban STEM or U-STEM? As an aspiring engineer, what do you think is the algorithm for potentially developing more companies like beatsbydre?

A Knowing Dr. Dre

Let Me Ride: why BEATS is beatin' up the street to Apple

When it was announced that Apple had purchased BEATS for 3.2 billion dollars, it was a profound moment for Hip Hop and Dr. Dre.   It was an ode to the streets and young people from urban America saying there is value in who we are and what we produce. Dr. Dre exemplified the spirit of street life in the 1990's.  Fancy old school Chevrolets equipped with boomin' bass, candy paint, and switches to operate hydraulics systems were the rave that cemented and solidified Hip Hop as cool American culture. At the same time computer culture was expanding into more consumer homes and Steve Jobs at Apple had begun redefining computer geekism as something "cool"as well.  The rise of Apple with the advent of the Macintosh personal computer placed them in a

Jobs and a Mac

pivotal position to become a leader in developing cool gadgets that consumers were willing to pay a premium price for.  The Macintosh was a smaller and more user friendly than PC's. No longer were computers something for university professors and garage scientists.  Computers were becoming an everyday household item and Steve Jobs was a major instigator in the cultural shift that redefined who computer geeks were. He reflected a youthful suburban image of jeans, turtlenecks, and sneakers...geek chic. He was relatable, the technology was reliable, and more and more consumers wanted his product.  As Apple continued to grow, corporate politics ensued, and Steve Jobs was ultimately removed as it's president and before long, the company begin to experience a decline in it's product offerings and sales. Eventually, Apple brought Steve back to renew their sense of direction, market share, and profits. Not one to leave them hanging Steve got to work providing the vision for new technology that impacted various industries such as entertainment, business, education, and labor.

Jobs became the "go to guy" for cool gadgets a second time in his career with the development of the IPOD. The IPOD set the tone for engaging youth through cool technology that played downloadable music files, but for also establishing a new method for buying and selling music on-line with iTunes. Jobs was the man, and it seemed each season he would hold a press conference announcing to the world the next big thing in computer technology.
He was the face of cool technology and consumers were hooked. Hooked to the point where consumers were willing to pay a premium price each year to reestablish their "cool factor."

When Steve Jobs passed away, Apple had to rethink it's model because it's primary asset was no longer on the planet, and the tech and business communities were questioning if Apple was going to be able to survive and thrive.  The Daily Dot's report on why Apple needed BEATS indicated that Jimmy Iovine, cultural influence, and BEATS Music streaming service were the three main factors that would help Apple survive and thrive.  Do you agree or disagree? Provide your argument.

You Should Know

1. Visionary leadership is key in developing and marketing new technology.
2. Understanding culture and it's role in marketing is key.
3. New relevance or "tech edge" may exist in an acquisition or merger.