Is there a difference between Jay Z and Warren Buffet? Or Sean Combs and Donald Trump? Each of these individuals have something in common. They are industrialists. However, in Hip Hop, authenticity often dictates if you are going to be a purveyor of cool. Dr. Dre, Jay Z, Missy Elliot, and now, Lee Daniels, the creator of the hit TV show "Empire" all have been able to leverage the cool factor of Hip Hop Culture to amass fame and fortune within the context of mogulism.
Over the last 30 years, we've watched this phenomenon repeat itself over and over again with huge
success. Now it's time to study how these individuals and others made it happen. Hence, the idea for this course. Now, as we discussed in class, in order to build Hip Hop scholarship, there must be an identifiable audience that would find value in course offerings that examine the business practices of pop culture figures. I would like to know:
- How would you market a course like this?
- Who would be your target audience?
- What social media tools would you use to promote or market the course?
- Since its a lecture/applied learning course, what should be the course size in order to maximize impact?
- When should it be offered?
- What other course offering should be developed and offered within the context of Hip Hop and entrepreneurship?
- What am I missing?
